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Philip Hitchcock
Joined:
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21-Mar-2004
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Started On : 01-Aug-2006 at 11:01:36 PM, #Views : 6113
Topic Subject : Re: Re: Re: pricing help |
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Pricing is always difficult for the artist because on some level, it is a declaration of self worth. Self worth can be grossly over inflated or, more commonly with the artist, grossly underestimated. Traditional rules of retail and hourly rates don't apply to pricing art, though one would hope to always cover his costs!
I once was affiliated with a gallery whose then current show featured a so-so photographer. The curator steered my gaze to a photo of the photographer shaking hands with President Reagan. His comment to me was, "Do you know what this does for the value of his work?" His point being that the value of art is about perceived value. Whenever David Hockney paints, his work has an immediate "hard" insurable value because he's, well, David Hockney. I'm told even his phone doodles are inventoried and archived.
Likewise, an artist earns the right to charge more for his work the longer he does it, the better known he becomes, and the more his credentials increase his "perceived" value. My prices are nearly 10 times higher now than they were 17 years ago.
Good luck arriving at the right price!!!
Philip Hitchcock
http://www.philiphitchcock.com
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