William Gibb Forsyth
Joined:
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15-Aug-2009
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Started On : 14-Jul-2010 at 07:26:48 AM, #Views : 5849
Topic Subject : Re: Article caution |
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newspapers magazines , we all think publicity is good , veryeasy to get bad publicity or ideas , one lady automaticaly said it was dangerous , quoting the poor girl who lost her fingers in that tragic case ,, trying to explain the process was and has been a slog at times , changing how i explain it ,, now it is a very relaxing process which involves the use of a seaweed based alginate , more akin to a spa body wrap leaving the skin feeling great , then the lightweight plaster support is applied ,it is actually a relaxing procedure ,all you need to do is keep still ..
i was given an enlightening viewpoint the other night ,, i ,like most here ,we are caught up with the mechanics of the work , we have to be ,, but a potential customer doesnt need to know everything , they want to know the finished piece will be unique and special ,, it has changed my approach to advertising this as a business , focus on the finished creation ,,
its like a mechanic telling you how he will fix the car ,, you dont care , you just want it fixed ,
so it is wise to be frugal with info to the press ,
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